Unusual Times Need Unusual Strategies
Why global crises create global opportunities.
By Rajesh Sinha, Chairman — Fulcrum Digital
The Entrepreneurial Mindset
Every business reacts differently to disruptions. Our response to this COVID-19 situation is through an entrepreneurial mindset and instincts — I’ll explain how.
As Reid Hoffman had alluded in his book on building the plane while we fly, and you continue to move away from family, village, tribe, city and country mindset. But I think you must go in the reverse gear during crises, you cannot follow the similar model of growth as used in usual times — but instead go in reverse gear.
Start thinking like a family and village where empathy, communication, and trust are key values to fall upon. As simple as thinking big when the times are good, and doing the opposite when the times are testing.
Making a decision on the fly, quick adaption to situations, relying on a strong culture, communication with the customer, and more. This is why I call it building the plane while flying it. You put a hold to your current processes and shift the lower gear of bare minimal processes.
What went South…
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